You will get an opportunity to work with one of the \'Best Companies to Work For in the World\'. We are looking for a Field Marketing Manager with Demand Generation in the Mountain View, CA. The candidate must have 4+ years of experience in this field and will execute and contribute in growing regional Field Marketing Campaigns.
JOB DESCRIPTION
Field Marketing/Event Management:
- Execute event strategy
- Manage all aspects of events from planning to execution and completion
- Arrange all event logistics (determining location, event concept, catering, room bookings and reservation of tickets when required
- Ensure the most suitable partners are in attendance by managing the guest list process from the selection of invitees, confirmations, and ensuring a seamless connection between attendees and the sales/product teams
- Organize and manage team’s presence at industry events, ensuring standardized pitch decks are developed and utilized
- Ensure that events, workshops and webinars are contributing to support the annual business plan and goals
- Align with stakeholders across their businesses to ensure their needs and goals are being supported
- Drive efficiencies and continuous improvements across all aspects of events, workshops and webinars
- Carry out post-event analysis, reporting on ROI and making recommendations on improving future events
Demand Generation:
- Develop a strong understanding of customers\' needs and build demand generation programs that best position the products and solutions in top targeted cities
- Drive scaled enterprise demand generation activities to acquire new accounts
- Deploy new customer acquisition programs aligned to horizontal and vertical solutions including events, outbound campaigns, and account-based marketing programs.
- Track and analyze the effectiveness of our marketing campaigns
- Assist in developing the regional marketing strategy and programs, working closely with Regional sales teams.
MUST HAVE
- 4+ Years experience in Tradeshow or event management experience
- Enterprise experience, ideally with a Fortune 100 Company
- Must be able to communicate value efficiently, with excellent written and verbal communication skills
- Good understanding of Lead Generation and Demand Generation with some exposure to Account Based Marketing.
- Strong Project and Time Management ability
- Comfort with ambiguity, with the ability to be flexible, agile and quick to adapt
- Proven track record of success and professionalism
- Bachelor\'s degree
|
